Connecting Domains

Mckinsey AI Leaders Separating from Pack

Bottom-Line:

Companies with strong digital and AI capabilities outperform laggards by 2-6 times on total shareholder returns (TSR) across all sectors.

The gap between leaders and laggards is widening, with digital maturity spread increasing by 60% over three years.

Leaders invest in a holistic set of capabilities that provide compounding advantages.

Domain Connections and Use Cases:

Value Creation: As companies mature in digital and AI capabilities, connecting different domains unlocks new sources of value.

Cross-Domain Insights: Leaders excel at integrating data and insights across business areas, such as revenue growth management and digital marketing.

Use Case Integration: Successful companies identify and implement use cases that span multiple domains, maximizing impact.

Scaling Capabilities: Leaders can more easily apply successful use cases across different business units or markets.

Data Architecture and Utilization:

Reusable Data Products: Leaders build data architectures centered around easily accessible, reusable data elements.

Data-Driven Decision Making: Advanced data capabilities enable better targeting of value opportunities and faster execution.

AI Model Development: High-quality, well-structured data from across the organization accelerates AI model creation and deployment.

Actionable Recommendations:

  • Focus on building holistic capabilities across strategy, talent, operating model, technology, data, and adoption/scaling.

  • Identify priority domains where digital and AI can have the most impact.

  • Establish clear metrics and KPIs to manage performance.

  • Invest in strategic partnerships and employee training to accelerate progress.

  • Look for opportunities to connect different domains and use cases as capabilities mature.

  • Commit to long-term transformation, recognizing that early investments lead to compounding growth.


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